Most of us in the industry are doing a lions share of our business marketing to “Low Income” households and individuals, and possible an ever greater percent of all marketing worldwide is to this market segment. There is a huge need for an association to represent, educate and organize companies in this market segment. Self-regulation is long overdue and needs to be created not by politicians, the media, or out touch organizations; but by companies in the industry. By self policing and protecting the individuals and households from illegal and abusive marketing practices our organization plans to bring this marketing segment into a positive light, creating a huge positive, from what may have been viewed as a negative, for the members of our organization.

Represent

Low Income Marketing Association plans to be an active lobbyist for our market segment on both the state and federal level

Educate

We plan to have Sessions at our annual shows and information available on our website to keep the members of our organization aware and up to date on pertinent, useful, and new information to enhance success as a marketer to the low income market segment.

Organize

We plan to facilitate the greatly needed organizing of the company’s marketing to and supporting the marketing to the low income marketing segment. By bringing together vast numbers of companies in our market segment we will be able to create a very powerful organization to represent our members.